Frequently Asked Questions
Everything you need to know about Clever DATA. Click any question to expand.
What is Clever DATA?
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Clever DATA is a Data as a Service (DaaS) platform. We deliver
US-only B2B and B2C intent data with 79 to 146
data points per record - typically four to seven times more
depth than competitors who supply 10 to 20 fields. You tell our
AI assistant Dara, or a member of our team, about your ideal
customer, and we deliver a verified, enriched, intent-based
list straight to your platform of choice. We are
not a marketing agency - we supply the data,
you or your agency run the campaigns.
Is this B2B or B2C data?
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Both - and US-only. We supply US-sourced B2B
and B2C intent data. Coverage is the United States
only at this time. We do not supply data for any other country
or region. Every record contains 79 to 146 data points and is
refreshed every 24 hours, so the signals you act on are always
current.
What exactly is "intent data"?
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Intent data is behavioural data that signals someone is
actively researching or in-market for a product or service.
In B2B, that might mean a US software company researching
"CRM alternatives". In B2C, it might mean a US household
researching "kitchen renovation" or "car finance". By
targeting on intent instead of demographics, your campaigns
reach people at the moment they're ready to engage - which
is why intent-based audiences typically convert far higher
than cold lists.
Do you cover markets outside the US?
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Not yet. We currently supply US-only intent
data. Geographic expansion to the UK, EU and other
regions is on our 2026/2027 roadmap. If you're targeting US
audiences from anywhere in the world, we have you covered.
If you need non-US data, get in touch and we'll let you know
when your region comes online.
How does delivery work?
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Our delivery is a five-step preview-first
process so you only ever pay for data you've already
approved:
- Preview first. We generate a sample preview of your audience based on your brief so you can review the targeting before we build anything at scale.
- You verify. Review the preview, confirm it matches what you want, or request a free refinement.
- List generation. Once you approve, the actual list is generated in 2 to 10 minutes.
- 24-hour refresh. Your audience is then refreshed every 24 hours so the intent signals stay current.
- Live delivery. Delivered straight into your social media platform (Meta Ads Manager, Google Ads, LinkedIn) or CRM through API or webhook integration.
What format do I get the data in?
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Whatever your stack uses. Live links to your social ad
platform via API, real-time delivery to your CRM via webhook,
Google Sheets, Facebook Ads Manager push, or plain CSV / XLSX
download. Direct integrations also coming soon for Instantly,
Klaviyo, GoHighLevel, Clay, Resend, HubSpot and Salesforce.
What does "matched, verified and enriched" actually mean?
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Matched: every record is confirmed across
multiple licensed US Data Providers, so you're not relying on
a single database's word for it.
Verified: key fields (email, phone, job
title, company) are checked as active and correctly formatted.
Enriched: extra data points are appended from
other licensed sources so you get the full 79-146 field
picture, not just basic contact info.
How is your data different from other providers?
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Three ways.
Freshness: our records are updated every 24
hours - most intent data on the market refreshes monthly,
quarterly or even annually.
Depth: 79 to 146 data points per record
versus the typical 10 to 20.
Process: every record is matched, verified
and enriched before it reaches you, and you get a preview to
approve before the full list is generated. No raw scrapes,
no surprises.
How accurate is the data?
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We target 95%+ match accuracy on every audience we deliver.
Every record is cross-checked against multiple licensed US
Data Providers and enriched from complementary sources before
we send it to you - and your preview lets you spot any gaps
before generation.
Is Clever DATA GDPR compliant?
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Yes. We are an Irish company regulated by the Irish Data
Protection Commission and built around the GDPR from day one.
Our US data is sourced from licensed US Data Providers with
documented lawful basis. For EU and UK clients targeting US
audiences, we apply Standard Contractual Clauses and all
required transfer safeguards so the data flow is fully
compliant. See our
Privacy Policy for the full detail.
How much does it cost?
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Our minimum commitment is 3 months at the agreed subscription
price, auto-billed via Stripe. Pricing depends on audience
size and data fields - book a live demo for a quote tailored
to your use case.
What's the Minimum Term?
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Every subscription starts with a non-cancellable 3-month
commitment. After that it rolls monthly and you can cancel
any time with 7 days' notice.
Can agencies use Clever DATA?
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Absolutely - agencies are one of our three core customer
types. Volume pricing, white-label options, dedicated account
management, and API delivery into each client's own ad
platforms.
How does Dara work?
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Dara is our AI voice assistant. She asks 10 quick questions
about your business and ideal US customer and translates your
answers into a precise audience brief. The conversation takes
about 3 minutes.
What if I don't like the preview audience?
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That's exactly what the preview is for - we expect you to
tell us if anything's off before we generate the full list.
The first refinement is complimentary. We'll keep tightening
the brief with you until the preview reflects your ideal
customer, then generate the list.
Who do I contact for support?
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Head to our contact page and drop
us a message. We reply within one business day.